All work
Fintech
2026
Tidal
A bank account that moves with you.
Role
Brand, website and app UI
Result
2.4×
more sign-ups in 90 days
Services
Identity · Website · App UI
(Summary)
Tidal needed a brand that felt calm about money. We built an identity around the tide line and designed the app that carries it.
The brief
Tidal had a working product and a name, but nothing that told people why their money should live there. Every competitor shouted. Tidal wanted to sound like the friend who is good with money.
What we made
An identity built on the tide line: one cobalt curve that rises with your balance. We carried it into a type system, a website that explains the product in one scroll, and the app screens the team now ships from.
What changed
Sign-ups grew 2.4 times in the first 90 days after launch, and the support team stopped answering the same three questions.
