All notes
Process
5 min read
Why we design in the open
Clients see the file from day one. Here is why the shared canvas beats the big reveal.
We used to hide work until it was ready. The reveal meeting felt good for us and bad for everyone else.
One file, from day one
Now every client gets a link to the working file on the first day. They see sketches, dead ends and the reasons we chose one direction over another.
What changed
Fewer surprises, faster approvals and better feedback, because people react to work in progress more honestly than to a finished slide.
